REPUTATION MANAGEMENT: A WINNING STRATEGY IN RESPONSE AND RECOVERY TO BAD REVIEWS

Reputation management is the hot buzz words right now in the industry. Attend this session to understand why managing a community’s positive reputation is crucial in marketing a real estate asset. With the continuing rise and use of rating and review sites, gain a clear understanding of how to respond effectively. Discover the best practices to turn around a series of negative comments and how to get customers to post positive comments and reviews. Amy will extend suggestions on how to turn around a tarnished reputation along with a step by step honest review of the customer service that is provided that may have led to the troubling reviews. You will not want to miss this session to gain a new set of tools and ideas to build a fan base full of residents and beyond!

Learning Points: Reputation Management: Defined / Fundamentals / Cause of the Rave and Rating surge / Examples of Reputation Recovery / Respond Strategy / Steps To Get Empowered / Secrets to Gain Positive Raving Reviews